Main Article Content

Abstract

Flash sale and “Gratis Ongkir” Program are Shopee one of  platforms shopping online in Indonesia. The increase in sales to active purchases on the marketplace , shows that there is consumer behavior towards purchasing decisions through e-commerce.  


This study aims to analyze how the effect of flash sales and "Free Shipping" Shopee on purchasing decisions for students using the Shopee application at MAN Tegal City, partially and simultaneously.  The form of this research is quantitative research with an associative approach.  Sampling using the Slovin formula and using 95 respondents as samples. The results showed that the flash sale and "Free Shipping" variables simultaneously (simultaneously) influenced purchasing decisions with acalculated > Ftable (33,115 > 3.09).  


Through the results of adjusted R square , it is also known that flash sale and free shipping contributed 41,9%, the remaining 58,1% was influenced by other variables. It is hoped that Shopee can overcome the price discount promo hours which are considered less in accordance with the wishes of consumers.  

Article Details

How to Cite
Fatoni, U. F., & Rochmah, A. (2022). THE EFFECT OF FLASH SALE AND FREE SHIPPING ON PURCHASING DECISIONS ON THE SHOPEE MARKETPLACE (STUDY ON STUDENTS IN MAN KOTA TEGAL). Basic and Applied Computational and Advanced Research Journal, 2(1), 20-26. https://doi.org/10.11594/bacarj.02.01.04

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